Friday, June 25, 2010


One of the ironies of daily living is that we crave to have choices but when given a CHOICE we are confused and indecisive because although we Can Have Options Including Candid Evaluation all alternatives look attractive and sacrificing one for another is anathema to our rational. Perhaps emotions have a big part to play in us being unsure of the right choice or it is possible that we suffer from the ‘grass is greener on the other side’ syndrome.
The beauty of choice is in the fact that we have alternatives from which we can choose. This is critical because each of us has our own unique tastes, thought process and yardsticks to come to a conclusion and make a decision. The mobile hand set boom for example has triggered a revolution simply because it incorporates style and features that can be customized to be as distinctive as the individual who owns it. Choices also ensure that there is no monopoly, control or domination and at the same time ensures that there is vigorous competition that ups the quality antennae, expands the range and keeps the price competitive.

However too much of choice poses a new dilemma; one of selection rationale. To commit to a choice implies that one has made an informed decision but as is often seen in the market place regarding investment choices for example, we have to seek professional help and hope the advice is without any vested interest. This however is a minor price to pay for we can attempt to educate ourselves and at the same time give deep thought and have greater clarity about our end goals. The real benefit of choices is the freedom that we as individuals enjoy for we are free to choose and also free not to choose. There are times though when we are left only with a Hobson’s choice where the alternatives are equally poor and yet we have to make a decision. If there is no choice then we would be forced to make a half hearted commitment as we do for example when we cast our vote at election time. Yet one would agree that the imperfections of choice provided by democracy are far superior to the tyranny and suppression by a tinpot dictatorship.

Choices enable us to exercise our personal power and express our individuality. While many a decision we take are often unduly influenced by our emotions and feelings, if we have a focused goal and clarity of purpose we Can Have Options Including Candid Evaluation. We can then be proud of our decisions when they turn out perfect and we will have to manfully accept our error of judgment if we exercise a wrong choice. Remember the series ‘Who wants to be a Millionaire or the Indian version of it Kaun Banega Crorepati’!

Action Points:
  1. Clarity of our end goals is the key to choosing the right options. Attempt to write down your goals for the following aspects of your life. Long term financial goals at retirement. Short term goals to pursue an interest or passion. The kind of assets you want to create over the next 10 years.
  2. Based on your goals work out the action plan with specific timelines and milestone activities clearly identified. Keep reviewing your goals and also your choices made from the various options available to you to attain those goals. 
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